Creative strategy
18+ years experience designing brands with extensive expertise on both client and agency side - delivering award-winning ideas for global brands and the people who matter to them. Proven ability to own and drive projects, solve challenging brand issues and ensure alignment across all platforms.

Brand + Marketing
Specializing in building inspiring & motivating brands that create richer more meaningful customer experiences. Strong experience with customer journey, brand creation and evolution. Understanding of multiple markets and what it takes to plan and implement marketing campaigns that improve marketshare and optimize brand presence.

Team leadership
Experience managing teams of diverse personalities in deadline driven environments. Problem solver with respect & understanding for multiple stakeholders.

At Hotel Berlin, Berlin each room tells a story! You, Me & Berlin brings together a community of 500 local Berliners to design the hotel rooms with their individual stories thus creating a unique personalized experience for the Hotel guests. Their curated stories share personal insights into their neighborhoods - from favorite cafés, parks and restaurants to the most beautiful place to catch the sunset. You, Me & Berlin is a new approach to hotel design and storytelling - celebrating Berlin's diverse neighborhoods and the people who live there and connecting visitors and locals.

Hotel Berlin, Berlin is the third largest Hotel in Germany and an iconic presence on the Berlin map. As Brand Director I was tasked with re-positioning the Brand and optimizing the Hotel's presence in an increasingly complex marketplace. The result: Brand transformation through compelling stories; creation of seamless assets across all touch points of the guest's journey both online and offline; improved cultural health, market performance and customer experience.

An identity system and branding for the start-up educational online project Alphabetica 'where kids have so much fun they don't know they're learning'.

Sony's Playstation 2 was a gateway to another world. At TBWA, we were commissioned to create a strong visual presence for their PS2 video game console in Germany. This outdoor & print campaign went on to win awards at the London International Advertising Awards, Epica awards, and the Art Director's Club in Germany.

Kultur Spiegel is a monthly magazine supplement of The Spiegel,
one of Europe's most respected and widely read news magazines. At TBWA this typographic print campaign was designed to emphasize its diverse features and attitude which reach beyond the mainstream.

Monopol is a monthly german language magazine for Art and Lifestyle. At TBWA we created this print campaign which brought for the client a hugely positive and successful brand awareness.

Finaristo is a medication that prevents male pattern hair loss and can be used to treat balding. For Aristo Pharma, the objective was to give men a strong assurance that Finaristo would give them back some control over the way they look.
We also wanted to help ease their reluctance to talk with a doctor about a solution to balding by injecting some humor into the campaign.

Sinei and Sarai are natural medications that have a direct and positive effect for
women suffering from the effects of menopause and menstruation pains respectively. For Aristo Pharma, the job was to create new packaging designs, advertisements and marketing materials that accurately represent the brand and that would stand out in the busy pharmacy environment.

Studio T/L was asked to develop an identity for the newly named advertising agency Chocolate. This included the logotype and signet, business cards, stationary and Brand guidelines.

An identity system and branding for the home wares store Blackbird.

Das Stue Spa is a sophisticated urban retreat within the luxury hotel, Das Stue in Berlin. We designed this brochure in two languages to be accessible to all clientele.

Design Hotels is a resource for handpicked boutique and design-driven luxury hotels.
In collaboration with the Design Hotels in-house team it's annual publication, Directions Magazine, was given a revamp and supporting marketing initiatives designed.

For this print campaign slow sales due to bad weather became a successful typographic campaign that won an honorable mention in the design category of the Art Director's Club in Germany.

Studio T/L was asked develop an identity for the newly named advertising agency Chocolate. This included the logotype and signet, business cards, stationary and Brand guidelines.

Finaristo is a medication that prevents male pattern hair loss and can be used to treat balding. For Aristo Pharma, the objective was to give men a strong assurance that Finaristo would give them back some control over the way they look.
We also wanted to help ease their reluctance to talk with a doctor about a solution to balding by injecting some humor into the campaign.

Sinei and Sarai are natural medications that have a direct and positive effect for
women suffering from menopause and menstruation pains respectively. For Aristo Pharma, the job was to create new packaging designs, advertisements and marketing materials that accurately represent the brand and that would stand out in the busy pharmacy environment.

Sony's Playstation 2 was a gateway to another world. At TBWA, we were commissioned to create a strong visual presence for their PS2 video game console in Germany. This outdoor & print campaign went on to win awards at the London International Advertising Awards, Epica awards, and the Art Director's Club in Germany.